Toys & Kids
Animation studio for toy and kids brands with characters made to be held
Naolito characters were made to be held, gifted and collected: “The Cute Side of Life” became a book with Lunwerg / Editorial Planeta, and our products sit on shelves in stores across Spain, Belgium, France and Italy. Today we animate characters for toy and kids brands like Hey Clay, whose clay kits we brought to life for Instagram and TikTok.
What we deliver
Tender characters, built for play
A decade of “cute” illustration and an award-winning family short film, applied to your toys, books and products.
Toy & product animation
Characters built from your actual product, like the Hey Clay figures we modeled and animated, from assembly to facial expressions and body performance.
Characters for kids and families
Warm, funny and gentle characters, the tone of a decade of Naolito illustration and of “Homework”, our short film now on Disney+.
Books & merchandising art
Illustration for books, products and packaging: our designs have sold on 14+ platforms worldwide and in physical stores across Europe.
How-to & social clips
Short vertical clips that show kids how to build, play and create, made for Instagram and TikTok.
FAQ
Frequently asked questions
Can you animate our physical toys?
Yes. For Hey Clay we modeled the clay characters and animated assembly, facial expressions and body performance from scratch, so each clip shows kids how a figure is built.
Is your work suitable for young audiences?
Our own work is built on tenderness and humor — “Homework”, a short about school supplies, is now on Disney+. For kids brands we work inside your brand and platform guidelines for young audiences, with review moments at every stage.
Can our characters also work on books and merchandising?
That is where Naolito comes from. “The Cute Side of Life” was published by Lunwerg / Editorial Planeta, and our designs sell on 14+ platforms worldwide and in physical stores across Spain, Belgium, France and Italy.
Can we license existing Naolito characters for products?
Yes. There is a large catalog of original illustrations available for licensing, and we also create custom exclusive characters for your range.
Let’s talk
Let’s make characters kids want to take home
Tell us about the toy, the book or the range — we will show you its characters in motion.
Start a project · See our work