PlayStation Plus 10th Anniversary
Client: PlayStation · Category: Brand Campaign · Year: 2022
A special commission to commemorate the 10th anniversary of Playstation Plus in Spain: Naolito hand-drawn dozens of pictures in real-time, to illustrate all the featured events of the brand during the last 10 years. This 'draw my life' video was the main promotional piece of a huge digital advertising campaign, run in summer 2021 in Spain.
The result was vibrant and cheerful campaign with a challenge shooting development, while Nacho Arjona followed the whole narration and draw all the pictures at the same time.
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Produced with Animanager