Pilot | Frixion Campaign
Client: Pilot · Category: Brand Campaign · Year: 2022
Naolito for Pilot. Pilot launched a new pens collection: Frixion. 'If you don't like it, erase it' was the slogan for this new product's advertising campaign. Pilot commissioned Naolito to create a customized illustration from this new pen concept. This cute and cheerful drawing was the main creative piece of Frixion's campaign. Also, Pilot produced some customized notebooks for social media collab with Naolito.
Pilot commissioned Naolito to create a customized illustration from this new pen concept: Frixion. 'If you don't like it, erase it' was the slogan for this new product's advertising campaign.
This cute and cheerful drawing was the main creative piece of Frixion's campaign and it was the main artwork for the social media campaign, including also a collaboration with Naolito for the production of a merchanding collection, as these notebooks.
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Produced with Animanager