‘Villains need love’ was born as a Kickstarter project campaign for the production of an art book, to join all the pop-culture illustrations that Nacho created. The campaign’s main goal was totally funded just four days after its announcement.
This Collection revolutionized social media and became massively viral from the first artist’s posts at Naolito social profiles. Also, ‘Villains need love’ were published on hundreds of creative blogs and entertainment sites such as ‘BoredPanda’, ‘Freepik’, ‘Design Taxi’, ‘Yosfot’, ‘Sleepless Days’, ‘Claudia’, ‘Burn Book’, etc.
Nowadays 'Villains' illustrations has been recognized around the world as part of one of the most famous collections of Naolito.