Naolito for Pilot.
Pilot launched a new pens collection: Frixion.
‘Si no te gusta, bórralo’ (if you don’t like something, just delete it) was the slogan for this new product's advertising campaign. Pilot commissioned Naolito to create a customized illustration from this new pen concept.
This cute and cheerful drawing was the main creative piece of Frixion's campaign. Also, Pilot produced some customized notebooks for social media collab with Naolito.